When you introduce yourself by sharing why you do what you do, you attract people who think like you do. You find your tribe.
It’s a social world, not a “thing” world. You may care deeply about all the bells and whistles your product or service provides, but the public is surrounded with distracting bells and whistles. People are tired of all that noise. They want to make real connections for real reasons and not just because you want to sell them something. Everybody wants to sell them something − what makes you special? Why should they follow or buy from you?
Tell people what inspires you and makes you get up each day. Speak clearly and sincerely. That goes far beyond the old benefits not features maxim − that goes into what makes us human.
Want to know more about starting with why? This Simon Sinek talk is one of the most popular on TED.com with over 23 million views.